RESUME 

Client-Centric Strategy Development: Collaborated closely with account and creative teams to identify client needs accurately, driving innovative solutions that enhanced brand positioning and engagement.

Data-Driven Insights: Leveraged advanced analytical skills to synthesize large data sets, uncovering key insights that informed strategic communication, forming KPIs, and creative development. Which led to a 20% increased ROI for digital-channel growth

Comprehensive Brand Strategies: Developed and executed comprehensive multichannel plans, including patient, caregiver, and HCP journeys, forming patient personas and effectively enhancing brand presence across various touchpoints.

Expertise in Digital Channels: Demonstrated deep understanding of digital marketing channels, including CRM, mobile, and social media, to drive impactful, data-driven marketing strategies.

Thought Leadership: Established myself as a subject matter expert in pharma advertising, frequently leading workshops and presentations to both internal teams and clients, guiding them through data-driven marketing and emerging trends, and formulating tactical briefs that spanned the understanding of goals, ROI, and KPIs to execution. 

Cross-Functional Collaboration: Built strong relationships with cross-functional teams, ensuring strategic recommendations were enriched by diverse expert insights, leading to highly effective execution.

Strategic Problem-Solving: Applied logical and data-first approaches to cut through ambiguity, consistently delivering clear, actionable strategies that resonated with clients and internal stakeholders.

Influence and Leadership: Effectively led, influenced, and negotiated across different disciplines, fostering a collaborative environment that drove focused agendas and achieved desired outcomes.

Innovative Thinking: Championed innovative approaches to planning and execution, ensuring creative solutions were strategically sound and groundbreaking in the marketplace.

Workshop Facilitation: Facilitated client-facing and internal workshops, brand planning, and achieving significant milestones in client projects through effective moderation and strategic guidance.

Project Management: Successfully balanced multiple high-stakes projects, demonstrating exceptional organizational skills and the ability to deliver high-quality results under tight deadlines.

EVERSANA collaborative and professional initiatives: 

• AI Finalist - EVERSANA AI Challenge (2022): Formulated an AI model build that allowed instantaneous Tactical Brief Creation for the EVERSANA AI Challenge. This allows strategic planning to be done in real-time with data collection of patient conditions, pharmaceutical client information, patient persona intel, and other data sets. In addition to data collection, the system was able to be tapped into each department for any additions, starting with PM, feedback, analytics, etc.

• Led Chat Bot Creation & Development: Strategically planned, oversaw, and facilitated workshops for social media chatbots for pharmaceutical clients to better direct potential patients to the correct medical resources, improving patient engagement and education.

• BPN VP - Black Professional Network Vice President: Culturally support and inspire our members to succeed. Overcoming barriers and building a legacy through community, engagement, and professional development.